Social Insights and Behavioral Economics

4 Items

Social Insights and Behavioral Economics:

  1. Consumer Decision-Making Processes:

    • Cognitive processes in consumer decision-making
    • Information processing and choice architecture
    • Emotion-based decision-making in marketing

  2. Social Networks and Influence:

    • Social network analysis in marketing strategies
    • Viral marketing and word-of-mouth influence
    • Opinion leaders and their impact on consumer behavior

  3. Behavioral Economics and Public Policy:

    • Nudging and behavioral interventions for policy-making
    • Behavioral economics in healthcare decision-making
    • Behavioral public finance and tax policy

  4. Cross-Cultural Consumer Behavior:

    • Cultural influences on consumer choices
    • Cross-cultural marketing and global brand strategies
    • Consumer behavior in diverse cultural contexts

  5. Neuro-marketing and Neuroeconomics:

    • Neuromarketing techniques and brain imaging studies
    • Neuroeconomic investigations into economic decision-making
    • The role of neuroscience in understanding consumer preferences

  6. Consumer Ethics and Sustainable Consumption:

    • Ethical considerations in product labeling and marketing
    • Sustainable and ethical consumer behavior
    • Corporate social responsibility and consumer trust

  7. Online Consumer Behavior:

    • E-commerce and online shopping behavior
    • User-generated content and online reviews
    • Digital marketing strategies and online persuasion tactics

  8. Behavioral Insights in Health and Well-being:

    • Health behavior change interventions
    • Behavioral economics in healthcare choices
    • The role of social norms in health decisions

  9. Psychological Biases and Heuristics:

    • Cognitive biases in decision-making
    • Heuristics and their impact on consumer choices
    • Biases in risk perception and investment decisions

  10. Ethical Marketing Practices:

    • Ethical advertising and messaging
    • Fair pricing strategies and transparency
    • Consumer privacy and data protection in marketing

All Items